The Heal Guides
The Heal Guides offers guidebooks which are designed to improve your life. Each guidebook looks at a goal you have or a problem you would like to work on, and guides you through creating solutions to achieve your desired outcomes.
THE WORK:
Website creation, design & copywriting
From starting with nothing, time was spent curating an engaging website utilising a proven winning formula. Downloadable PDFs are available directly from the website, which additionally captures email addresses to add to future newsletters, and to add to campaigns.
Blog post copywriting & posting
To maintain strong SEO and continuously improve Google ranking on the website, new blog posts are routinely added. These are then shared on social media to encourage visitors to the site.
Product design and copywriting
Each guidebook’s PDF received dedicated design, editing and proofreading time. They display the branding colours, utilise a friendly yet authoritative tone to engage users, whilst leaving adequate space for users to make their notes and complete the work required within the book.
Instagram & Facebook posts - graphics, copywriting, posting
The social media feeds are fully managed by Serene, which involves generating the content for each post, scheduling them, and running platform engagement. As seen on the right, the feed can be described as ‘continuous’, as when lined up every three posts, the images display a continuous pattern throughout the feed.
